So your blog is picking up with followers, and you’re ready to take your content and presentation to the next level – i.e. – hire a professional photographer. Quality photography is a valuable way to present yourself and your brand professionally. So how does one go about finding and securing a photographer to fit your blogging needs?
Google, Facebook, and Instagram are your best friends. Think about a few different search terms and try them in both a web and image search to get a full set of results. EX: “Fashion and Lifestyle Photographer Birmingham, AL or #fashionphotographerbham, #editorialphotographerbha, #birminghamalphotographer .”
When doing the image search, look for images that appeal to you (BOOM to your eyes!), and find out who shot them. (A professional blogger should always credit their photographer.)
Don’t forget to search for bloggers you admire! Find the top bloggers in your area and then follow the photo credits to their respective photographers.
Do your need to do your own version of background-checking. Google their name and lurk through their social media. Bonus points if they have an engaged following. Don’t ignore those red flags if you like the photographer doesn’t your blog. 9 times out of 10, you are right. Just move on to another prospect.
Look through their portfolio or posted work online to verify that they have experience shooting in the genre and style you are looking for. Obviously photographers are great at taking creative direction, but if you’re looking for particular styleand their portfolio screams something different, you probably won’t be happy with the results.
Communicate with Photographer
Narrow your search results down to your top 3-5 photographers. Email or message them all with a general scope of the project, what you expect to receive, red and ask for their availability and rates. Include as much detail as possible: where/when/how many looks/link to your blog.
Be prepared to receive rates that are over your budget. Professional photographers make a living off their work, so they price accordingly. If it is way outside your budget, a polite, “That’s currently over my budget but I will keep you in mind for future projects!” will work fine.
If their estimate is somewhat close to your budget, consider responding with an ask about how you could lower it to meet your budget, and let them know what it is. Sometimes a photographer may consider lowering the job price if you agree to doing one less look, or making the shoot less difficult/time consuming. However, I do know photographers (like myself) who is willing to work with you with pricing and payment plans. There are some who barter for services. At the end, it can be a win-win situation and help with brand building with both parties.
Secure the Date
Once you’ve agreed on price and project scope, lock in the date. Get it on the initial rate if possible to make sure everyone is on the same page. A few weeks out, nail down the exact timeline.
Plan Your Looks
Start planning your outfits as soon as possible and keep your photographer updated. A week or two out, your photographer should know exactly what “feel” you are going for, as well as exact locations. For me, I can usually shoot up to 6-7 outfits in one hour or 3-4 outfits in 30 minutes when planned accordingly. Sometimes your photographer will want to pick the spots themselves, and sometimes they will rely on you to make those choices. Either way, make sure you are both on the same page for look and feel of the shoot. Make sure your outfit choices will be able to be shot during the allotted time frame. This will ensure that you are both happy with the results.
If you have any questions or want to know what services I offer, please feel free to contact me!
I hope this info helps!
Make sure you check her out! She is a wonderful blogger and fashion designer (I love her PRINTS)!